“I look at customer acquisition through social media holistically. It’s not a marketing metric but the way a company breathes.” (Jeff Samuels)
At CASA, we believe these lines best explain our approach and thinking towards customer acquisition through social media. Most retailers approach social media marketing from the point of getting their brand viewed/liked. However, tools that can provide an ROI towards your marketing budget are few and far between. Likes, shares, and impressions have been the closest that most social media platforms have come to get some indicative ROI. Our platform delivers a richer and better ROI view of your spend on various social platforms and campaigns within those platforms.
How can I begin customer acquisition through social media?
Customer acquisition through social media can be both cheap and effective. You can reach thousands of customers through social media at practically no cost at all. The first step is to get the word out to the people. With the advancement in technologies, there are a large number of options available in the digital medium including social platforms such as Facebook, Twitter, Pinterest, Tumblr, etc. These coupled with other digital marketing platforms such as Adwords, YouTube, WhatsApp for business, Hotstar, etc. provide a heady mix. CASA helps solve the basic question of where should I invest in my goal (getting the brand message out, getting maximum conversions, etc.) and how much should I invest in each area
Popular Mediums for customer acquisition through social media
Customer acquisition through social media can happen in any or all of the many channels available. Not all the channels are equal in reach and effectiveness. Thus, the returns might vary among channels based on the type of business, the target customers and the effectiveness of your marketing.
The most popular platforms for customer acquisition through social media are Facebook, Twitter, Linkedin, Pinterest, Youtube.
Which is the best Social medium?
Choosing the right medium to advertise your product is one of the most important steps here. But, there is no RIGHT medium to advertise your product.
A product’s success depends on its reach. So, no definitive result can be concluded without testing it in a real-time scenario. In fact, the best medium is the one which costs you the least and gives you the most ROI (Return on Investment) and here, your returns are customers, which is indicated by the Conversion Ratio.
Higher the ratio, better the medium.
How do I find THE CONVERSION RATIO?
Every ad campaign involves a lot of analytics and measurable metrics in it. And the most noteworthy of them all is the conversion ratio.
With the advancement in technologies, there are a number of tools available to monitor and analyze the analytics in any business. But to handle those calculations in a more precise way, we have come up with An omnichannel marketing platform, which is CASA.
More about Conversion Ratio:
Normally, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
We have presented some techniques here adopted by various firms that helped them increase their conversion ratio.
|Firm/Company||Technique||Benefit in Sales|
|EA (SIMS 3)||Improved Value Proposition.||Spiked the registration up to 128%|
|AMD||Finding optimal positions for buttons.||Increased social sharing up to 3600%|
|Neutrogena||Product pairing through banner ads.||1) 18.1 million households reached
2) 83 million impressions
3) £5.84 return on advertising spend (ROAS)
|Adobe (Photoshop)||A contest was held to find clues hidden among layers.||1) Over 4.8 million impressions
2) 22k Photoshop downloads of the game.
3) Positive sentiment increased from 15% to 76%.
|Fjordland (Norwegian Food Company)||Switch from TV and banners to Facebook boosts sales.||1) 14% year-on-year uplift in sales
2) 90% decrease in cost per click.
3) 2X increase in website traffic
These are techniques adopted by the firms after studying their customers. However, these firms adopted these techniques after studying their market thoroughly. They reviewed their analytics and knew what they were doing. And if proper research is done, then similar techniques can be invented to increase your sales too. To help you achieve this, we at CASA provide you with a platform that delivers a richer and better ROI view of your spend on various social platforms and campaigns within those platforms.
Social media is a great way to connect and interact with potential customers for your retail store. But interaction alone is of no use. You need to be able to convert leads to customers and work continuously to retain existing ones because, in the end, it’s all about bringing in the money rather than just exchanging a few friendly words.
Thus, it becomes very important for retailers to approach social marketing from the point of ROI rather than just about shares and likes to be truly successful.
That is where CASA can be of help. CASA is an omnichannel marketing platform specializing in social media ads. Would you like to see a demo of our software? Just fill in the form below, and we’ll get in touch.