In one of my previous posts, I talked about how salons spammed their customers and how it impacted them. But that’s when I realized; if I were to address the problem in the industry, then I might as well give Read more…
If you run a beauty Salon chain, or if you’re responsible for marketing a Salon, then you’re in the right place. In this post, I’ll be talking about some proven Salon Marketing Strategies that’ll help you overcome 2 problems in Read more…
Salons need to swallow this bitter truth- ” Customers don’t care about you, your products or your services. They only care about themselves, their wants and their needs.” This info is crucial for salons to remember because it never helps Read more…
Suckerpunching Mr.SPAM After a great night’s sleep, I woke up at 8 in the morning. The client meeting was not till the evening. So to burn out the frustration, I decided to visit a nearby coffee shop. I ordered a Read more…
Introducing Mr. Spam Before I introduce the Hero of our story, it’s essential that I first introduce our Hero’s arch-nemesis- Mr.SPAM. My laptop buzzed with a notification. It was a mail from the salon. The subject read “Looking for a Read more…
Getting people to pay attention, in a world full of distractions, is the secret to success. This is especially true for retail stores. Get your customer’s attention long enough and they’ll definitely be easier to convert. Now, I know what Read more…
Augmented reality is a testament to this statement since it’s nothing short of magical. Technology has evolved to the point where we can now see something that’s not even there! Not just view but also interact with it. That is Read more…
The science of today is the technology of tomorrow. With innovations popping up in all parts of the world, retail technology too saw its breaking dawn this decade. As Doug Gardner once said, “Customer equate the street cred of a Read more…
Many brick and mortar retailers feel going digital is a waste of time. However, this is far from the truth because proper digital retail marketing strategies can yield significant returns. Retailers avoid marketing online also because they are apprehensive about trying Read more…
When asked in an interview “how good marketing should be?” the response of the best selling author Seth Godin was, Good marketing is no longer about the stuff you make, but about the stories you tell. Interesting isn’t it? Now comes the Read more…