Getting people to pay attention, in a world full of distractions, is the secret to success. This is especially true for retail stores. Get your customer’s attention long enough and they’ll definitely be easier to convert. Now, I know what Read more…
Augmented reality is a testament to this statement since it’s nothing short of magical. Technology has evolved to the point where we can now see something that’s not even there! Not just view but also interact with it. That is Read more…
The science of today is the technology of tomorrow. With innovations popping up in all parts of the world, retail technology too saw its breaking dawn this decade. As Doug Gardner once said, “Customer equate the street cred of a Read more…
Many brick and mortar retailers feel going digital is a waste of time. However, this is far from the truth because proper digital retail marketing strategies can yield significant returns. Retailers avoid marketing online also because they are apprehensive about trying Read more…
When asked in an interview “how good marketing should be?” the response of the best selling author Seth Godin was, Good marketing is no longer about the stuff you make, but about the stories you tell. Interesting isn’t it? Now comes the Read more…
“Customers remember the experience a lot longer than they remember the product and the price.”- Lauren Freedman. It’s true that retailers all over the world are reeling under the shadow of Amazon. Most of them feel Amazon is suffocating them Read more…
The heart of every successful business lies in its marketing strategy. The stronger your strategy is, the more successful you will be. But in this world where innovative new tech pops up every now and then, every retailer should ask Read more…
Do you currently use email as a marketing tool for your retail store? Do you regularly engage with your customers through email newsletters or send email promotions? If the answer to any of the above is NO, then you’re losing Read more…
The popular words by Steve Jobs, Is often not taken seriously by the retailers around the world. Failing to conduct regular loyalty programs and proper social media marketing will cause even your most Read more…
If you’re a retailer, then you’ve no doubt asked yourself this question. “What are the various customer engagement channels that I can use to drive more customers to my store?”. In today’s world, the sheer number of engagement channels is Read more…